A note from Rachel Downey (🎙️)
We've got some fun news!
At some point in your life, you will wrestle with the question, "Why am I here?"
What is this all for? I’ve wrestled with this many times. Looking for patterns and threads of connectivity to answer the question with finality.
I’ve tried to anchor the answer with a resounding ‘to reach my potential,’ and yet that’s not quite right, either.
Because what does reaching my potential do?
The truth is seeking the answer to the bigger question is part of the journey. And yet, I know one thing for sure: I’m passionate about fostering human connection.
At its core, human connection is a fundamental aspect of well-being. And what you consume, you become.
This became true for me when I found myself stuck in a hospital with a sick baby and no ability to control the outcome. So, I consumed content that fueled my mind and spirit. What else could I do?
The power of content, for me, is undeniable. If it could shape my perspective and help me out of an anxiety-inducing time, then how could it help others?
That’s the thread I started to pull.
As it turns out, human connection translates into shared experiences, support, trust, vulnerability, empathy, and communication. All things that go into creating and telling a great story.
So when Mark Kilens and Nick Bennett shared their vision for their business with the belief that there’s “too much ‘me’ and not enough ‘we’.
I leaned in.
It’s not about more content, it’s about developing content serving a higher purpose of fostering meaningful human connection. This is why Share Your Genius exists.
Today, we announce a special partnership just getting off the ground with the Launch of the TACK Network.
We are building the HBO of B2B GTM.
And if you have experienced the power of content that connects, join us as we uplift the individual, the person brave enough to stay curious while sharing their experiences to help us all pull the threads shaping our journeys.
💥 See it in action.
Join our webinar this afternoon at 2pm ET—Activating and Growing Audiences with Owned Media—where you’ll get a good taste of why we’re doing what we’re doing, and how you can leverage owned media in your own marketing strategy.
🗯 Want to be part of a network?
If being a part of a network (or this network) is something you think your brand or show could benefit from, let me or your Strategic Lead know. We’d love to explore what this could look like in your own marketing strategy.