Genius Cuts
Helping the best brands be great at podcasting
😎 Bragging Rights
You’re a brand with a podcast. That’s worth bragging about. Here’s why:
The amount of podcasts that exist are about 0.1% of the total amount of blogs that exist. Look at you go, trailblazer!
☎️ Voice Memos
Our founder Rachel Downey has a lot on her mind. Here’s a voice memo of what’s taking up her brain space this week–from inspiration to thoughts on all things podcasting and business.
💡 Genius Cuts
Our favorite inspiration to help you be great
ABM practitioner? You’ll want to read this article from SYG producer Jillian Hoefer on why every ABM strategy needs a podcast (with lots of tips on repurposing podcast content for your ABM outreach)
Want your pod to be a hit? Downloads aren’t the whole story, according to Annalise Nielsen. Here’s what she discovered makes a podcast a true hit.
🏖 Sandbox It
Ideas for you to implement this week. Literally. Try it once and see if it works.
Mark Asquith has some thoughts on social promotion. In his newsletter, he challenged readers to stop thinking of social media as a promotional platform, and start thinking of it as a content platform.
This got us thinking: there are tons of ways to repurpose your podcast that will add value to a quick-scroller on social. Here are a few of our favorites:
Post an audiogram from your episode
Craft a thought leadership piece on LinkedIn based on an episode you recently released, and link the episode in the comments of the post with a CTA like, “I have plenty more thoughts on this topic that I shared on the latest episode of _____”
Clip videos that you cut and post them on your social channels as “cutting room floor” content
(*PS, we can do all this for you, if we’re not already. Let us know how we can help.)
🎙 Mike Check
No, it’s not a typo. It’s a quick audio tip from our favorite (albeit a little grumpy) audio engineer, Mike.
Check your input. Did you plug in your microphone? Great. But did you change your input to make sure your computer is actually using the mic and not the default setting? On Riverside, Zencastr, or wherever you record, click the arrow next to the audio input and make sure your mic is selected.
🎧 Currently Playing
What’s in our headphones this week
✨ Be Great
Resources to help you be great at what you do
We’re partnering with our friends over at People Forward Network to start a podcaster community especially for B2B brands like you. Join in on the fun. It starts this month!
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