Genius Cuts

Helping B2B Brands Be Great at Podcasting

Coming in fresh off of Podcast Movement —the world’s largest podcasting conference—where the Share Your Genius team worked that B2B podcast magic and built connections to help you be even greater at podcasting.

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🌟 Genius Ideas

You’re a brand with a podcast. That’s worth bragging about. Here’s why:

You’ve got ideas but need help getting it across the finish line? SYG Studios is for you. Starting in October, we will begin our next cohort to launch or revamp your podcast using the Share Your Genius way. You will get a creative guide who will help launch your show, and design the production and show flow in an easily manageable structure at an affordable price. Send a note to Rachel Downey if you are interested—we’ve got 3 slots open for our October cohort.

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😎 Bragging Rights

You’re a brand with a podcast. That’s worth bragging about. Here’s why:

The NUMBERS we saw come out of this conference! Phew! They are astounding. Here are some highlights:

• 504.9M - the number of podcast listeners there will be in the world by 2024 (Statista.com)

• YouTube is the #2 platform that consumers go to for their podcast consumption and the 3rd ranking in podcast discovery (Edison Research)

• 29% of podcast creators are women, compared to 69% men and with the remaining identifying as non-binary (Edison Research)

• Facebook and Instagram drive the most downloads of all of the social media platforms (Chartable)

Biggest takeaway - video is where it’s at. Lots of talk about the newly announced YouTube Podcasts. 

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💡 Sharing the Genius

Our favorite inspiration to help you be great

• ROI gets discussed. A lot. Rachel shared her thoughts recently on podcasts as it relates to revenue.  It may not be exactly what you expect.

• Knowing the intricacies of multichannel content promotion is key, and we loved this article from our friends at Casted all about creating the right content for the right channel as it relates to your podcast.  

• And speaking of content, here is a throwback to Ryan Law’s article about The Four Forces of Bad Content. To know what is good content, you have to know what is bad content. 

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🏖 Sandbox It

Ideas for you to implement this week. Literally. Try it once and see if it works.

Audience growth is the number one concern of podcasters, according to Chartable’s research, as heard at Podcast Movement. There is a lot of opportunity here for best practices in engaging your current audience and building that steady growth.

1. Build that community. Your audience wants to interact with you. Reach them where they are at. Like their posts, respond to their comments, offer a way for them to reach you. Letting them know that you appreciate them, are available, and want to keep offering them that value to their lives will go a long way. 

2. Surveys. If you want to know what they are thinking, just ask them!  Getting feedback on what they are hearing, what they want to hear and how they want to hear it will only make your value to them grow and ultimately your audience grow. 

3. Promote more than one way. Make sure to use a multichannel strategy to promote your podcast and topic to the different audiences you touch. Bring on the newsletters, the blogs, the multiple social platforms (and YouTube!)

For more secrets and insights, talk to your producer at your next strategy meeting or you can book some time with Rachel Downey, our founder. Here’s a link to her calendar to make it easy.

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🎙 Mike Check

No, it’s not a typo. It’s a quick audio tip from our favorite (albeit a little grumpy) audio engineer, Mike.

The number one rule of being a great interviewer is “be a good listener”. Huge tip: don’t talk over your guest. You may not notice it during the conversation, but our sound guy does. Let them answer, and if they get on a tangent, let them go and then bring them back to the topic by asking them to expand on something they got very passionate about within their answer. I’m going to say it again…Don’t talk over your guest.

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🥷 Becoming a Genius

We’ve got some new clients to intro. Joining the Genius Roster:

Made for Impact | Host Gretchen Schott, Chief Learning Officer at threefold, invites real leaders into conversation with her, creating space for them to reflect on the impact they’ve left on their world. With her, they’re sharing what it truly looks like to lead organizations with purpose, and exploring their own trials and triumphs for you to glean insights from. And, in her “Masterclass” series, she’s giving you exclusive, intimate access to leaders who have impacted tens of thousands of people–from authors to founders to celebrities you look up to.

Brand Matter | You’ve heard the debate before: "Marketing’s job is to get me more leads." "Sales doesn’t use anything we create." "What does it matter if no one understands the brand?" Hosted by lifelong marketer Vince Freeman and lifelong salesperson David Schweisthal, Brand Matter is a show connecting the dots between sales and marketing. Because the truth is...it’s all about that brand. Proudly sponsored by HardingPoorman and Miles Printing.

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🎧 Currently Playing

What’s in our headphones this week

We heard lots of buzz around a ton of great podcasts at Podcast Movement. Here are some of our favorite titles we’ve been hearing about:

National Geographic: Into the Depths | Black scuba divers across the world are searching for buried shipwrecks from the transatlantic slave trade, when millions of enslaved Africans were trafficked to the Americas during the 15th to the 19th centuries.

This is Love | Love is more than you think. From the creators of Criminal. New episodes every month. (Funny story: Phoebe Judge was a keynote speaker and there was definitely a surreal moment of hearing her voice and seeing her in person. Podcasts will do that to you, and we loved it.)

Feed the Queue | The ultimate podcast discovery podcast! Lauren Passell (Tink Media, Podcast the Newsletter) & Adela Mizrachi (Podcast Brunch Club) do the listening for you and then drop an episode of their favorite shows into this feed.