Genius Cuts (💖)
Helping B2B Brands Be Great at Podcasting
Coming in fresh off of Brand Storytelling Sundance, the Share Your Genius team was inspired and refreshed by the creativity, production, and storytelling of brands like YouTube, Yeti, ESPN, and more. What did we learn? Brand storytelling and branded content is continuing to expand—especially creatively. We’re so excited to continue working with you and your shows for greater impact. — Rachel Downey, CEO
🌟 The Importance of Video for Podcasts
Don't be sold by the idea of 'video podcasting.' And yet, YouTube is a crucial platform for podcast discoverability and engagement. We’ll get to that.
First, our stance? Podcasts are not videos. Podcasts are audio first. Podcasts are their own media channel—they should not be packaged up as 'digital media' or bundled up under video.
The product (podcast) is created to be consumed on the go without staring at a screen.
Video should be captured as part of the podcast. Specifically, part of the strategy for growing an audience.
It's critical—but do not confuse the two to create one.
You use the video:
✔️ to maximize directories that support video
✔️ to increase your ability to be found
✔️ to repurpose it for other channels
✔️ to increase distribution opportunities
✔️ to create bonus or exclusive content
✔️ to maximize your content investment
And we’re gonna talk about it. Join us on Feb. 14th at 1 pm EST. You’ll walk away with a clear methodology for using video for your podcast.
Sign up to let us know you’re joining us. See you there.
💡 Sharing the Genius
The latest and greatest in facts and inspiration to help you be great at podcasting
65% of people listen to a podcast while the video plays in the background. You don’t have to have a fancy video setup to make video podcasting a reality.
ROI gets discussed a lot. Rachel shared her thoughts on podcasts as it relates to revenue. It may not be exactly what you expect.
We’re all about creating connections within your target audience. Did you know 82% of listeners follow their favorite podcast hosts on social media? This creates more opportunities for brands to engage with their audience directly.
🥷 Becoming a Genius
Introducing our latest genius:
