a note from Rachel Elsts Downey & the Genius crew
đ Be Our Valentine?
Coming to you with a special edition of Genius Cuts to introduce you to our new showâWait For It. Every year, on Valentine's Day, weâre going to drop a love letter to podcasting. Because, letâs be honestâthis medium? Itâs not just another content play. Itâs the most human form of connection we have in marketing.
Thatâs why in our inaugural episode of Wait For It, Iâm breaking down where podcasting has been, where itâs headed, and why it still matters. (Hint: The best podcasts? They arenât just content. They create trust. They start conversations. They accelerate business.)
This episode is packed with real industry stats, the trends that actually move the needle, and how to make your podcast work harder for your brand.
So wait for it... because I think youâre going to love what youâre about to hear.
đ§ Listen to the episode â Apple | Spotify | YouTube
Or read on for a preview of the content.
#ď¸âŁ 3 Stats That Prove Podcasting is Just Getting Started
Think podcasting is saturated? Think again. Itâs nothinâ but blue ocean, baby.
đ 6M+ podcasts on Spotify compared to 600M blogs, weâre still early.
đ§ 98M Americans tune in weekly (up 15M from last year).
đş YouTube is now the #1 podcast platformâbut 69% of listening still happens on audio-first apps.
The opportunity for brands? Still massive. The key? Showing up, staying consistent, and leaning into the trust-building power of audio.
đď¸ Show vs. Feed: How to Make Podcasting Work for You
One of the biggest questions we get: Should we launch a show or leverage a feed?
A show = a media property with a clear theme, format, and bingeable experience.
A feed = a content engine that repurposes thought leadership, event content, and industry insights.
Both work. The key? Aligning your format with your business goals.
Need help figuring it out? We got you.
Alright, are you interested yet?
One more time, here are those links to check out the show.
If you believe in the power of content, weâre pretty confident itâs worth a listen.
đ§ Listen to the episode â Apple | Spotify | YouTube
